Students read an original print advertisement and identify the techniques it uses to position readers: emotive language, inclusive language, statistics, expert endorsement, rhetorical questions, bandwagon appeals and urgency. They move from naming techniques to explaining their effect on a target audience, and finish with an analytical paragraph. This is the core skill behind Year 10 and 11 persuasive text analysis and media study.
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Curriculum: New Zealand Curriculum. We show specific outcome codes only where they have been verified against the official curriculum document.
Completed: Analysing Persuasive Techniques in Advertising
Year 10 students (typically ages 14–15) working on text analysis & essays. It is pitched at level 2 · standard.
Yes. The PDF includes a full answer sheet with model answers and success criteria where there is more than one good answer. You can also view the answers online.
About 25 minutes for 15 questions. Short, regular sessions work best: two or three a week beats one long one.
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Try Language Features: Imagery, Tone and Mood.
Year 10 · English · Text Analysis & Essays
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Read the advertisement twice before you begin. Techniques are only worth naming if you can explain what they do to the reader.
Read the advertisement carefully, then circle the best answer for each question.
Fern & Wave. Carry the coast with you.
Every year, New Zealanders throw away millions of plastic bottles. Most of them end up where you least want them: on our beaches, in our rivers, in the bellies of seabirds. You've seen the photos. You've felt that twist in your stomach.
Now imagine something different. Imagine a bottle built to last a lifetime, not a lunchtime. The Fern & Wave bottle is crafted from recycled New Zealand steel, keeps your water icy cold for 24 hours and comes with a promise: break it and we'll replace it. Free. Forever.
Nine out of ten owners say they've stopped buying bottled water altogether. Marine biologist Dr Hana Reyes carries one on every dive. Shouldn't you?
Join over 200,000 New Zealanders who've made the switch. Order before Sunday and we'll plant a tree in your name.
Fern & Wave. Because the ocean can't wait.
(This advertisement, the brand and the people named in it are fictional and were written for this worksheet.)
Answer in one or two full sentences. Quote the text where you can.
Preview — the PDF contains the full resource and answer sheet.
Students read an original prose extract and examine how imagery, figurative language, sensory detail and word choice build mood, and how…
Worksheet · Year 11 · Text Analysis & Essays · Level 3 · Challenge
Worksheet · Year 11 · Text Analysis & Essays · Level 3 · Challenge
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