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WorksheetYear 10Level 2 · Standard

Free Year 10 Visual Text Analysis: Layout, Salience, Gaze and Vectors in a Poster Worksheet

A visual literacy worksheet that teaches the language for discussing posters and advertisements without needing a printed image. Students read a detailed description of an original campaign poster, learn the terms salience, vectors, gaze (demand and offer), framing, contrast, layout and focus, explain how each choice positions the viewer, and write an analytical paragraph on how the poster persuades. Model answers and a marking rubric are included.

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Year
Year 10
Subject
English
Topic
Text Analysis & Essays
Difficulty
Level 2 · Standard
Estimated time
40 minutes
Curriculum
New Zealand Curriculum
Questions
12
Answers
Included, with working
Format
PDF (A4), print or complete online

Students will practise

  • using visual metalanguage: salience, vectors, gaze, framing, contrast
  • explaining how layout and composition guide the viewer's eye
  • explaining how lighting and contrast create meaning
  • linking visual and written features to a text's purpose and audience
  • writing an analytical paragraph about a visual text

Curriculum: New Zealand Curriculum. We show specific outcome codes only where they have been verified against the official curriculum document.

What's next?

Completed: Visual Text Analysis: Layout, Salience, Gaze and Vectors in a Poster

Ready for more? Move on to Year 11 English.

How to use this worksheet

  1. Print the PDF or complete it on screen. Write the student's name and date at the top.
  2. Read the instructions for each part together before starting. Encourage working to be shown.
  3. Mark with the answer sheet. Use the model answers and success criteria as a guide rather than a single right answer.
  4. Record the score, celebrate what went well, then follow the "What's next" suggestion.

Common questions

Who is this worksheet for?

Year 10 students (typically ages 14–15) working on text analysis & essays. It is pitched at level 2 · standard.

Are the answers included?

Yes. The PDF includes a full answer sheet with model answers and success criteria where there is more than one good answer. You can also view the answers online.

How long does it take?

About 40 minutes for 12 questions. Short, regular sessions work best: two or three a week beats one long one.

Do I need to sign up to download?

No. Click Download Free PDF and it opens immediately. It is free for personal, classroom and homeschool use.

What should we do next?

Explore more Year 10 english resources.

Preview

Success TutoringWorksheetsYear 10 · English · Text Analysis & Essays

Visual Text Analysis: Layout, Salience, Gaze and Vectors in a Poster

Name

Date

Score /

In a visual text, every choice is deliberate: ask what you see first, where your eye travels next, and how the image makes you feel.

Part A: The language of images

Answer each question.

1.Match each visual term to its meaning.
  • salience
  • vector
  • demand gaze
  • offer gaze
  • focus
  • contrast
  • The element that stands out most and draws the eye first.
  • A figure looks away, so the viewer observes them from outside.
  • Which parts of the image are sharp and which are blurred.
  • Placing opposites side by side, such as light and dark or warm and cool tones.
  • A figure looks directly at the viewer, creating a connection.
  • A line, real or implied, that leads the viewer's eye through the image.
2.Which element is likely to be most salient?
  1. AThe small logo
  2. BThe hashtag
  3. CThe huge white headline
  4. DThe body text
3.The girl's gaze is best described as:
  1. Aa demand gaze, because she stares at the viewer
  2. Ban offer gaze, because she looks down at her phone
  3. Ca demand gaze, because she is the largest figure
  4. Dneither, because she has no eyes in the image
4.The bench, path and shadows form vectors leading toward:
  1. Athe logo
  2. Bthe girl's phone
  3. Cthe group of laughing friends
  4. Dthe navy band
5.Why is the group of friends out of focus?
  1. AThe photographer made a mistake
  2. BTo show they are less important to the girl, who is absorbed in her screen
  3. CTo protect their privacy only
  4. DBecause they are moving too fast to see

Part B: Explaining effects

Use the visual terms from Part A in your answers.

6.The girl is lit a "cold, pale blue" while the friends are in "warm golden light". Explain the contrast and its effect.[3 marks] (answer space)
7.The poster is divided into an image at the top and text at the bottom. Why might a designer arrange it this way?[2 marks] (answer space)
8.Why is the word UP placed slightly higher than the rest of the headline?[2 marks] (answer space)
9.Find two persuasive techniques in the body text and explain each.[4 marks] (answer space)
10.Who is the target audience, and what clues tell you?[2 marks] (answer space)
11.How does the logo of an open eye connect to the headline?[1 mark] (answer space)
Free worksheets at worksheets.successtutoring.com · © Success Tutoring · Free for personal and classroom use

Preview — the PDF contains the full resource and answer sheet.

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About this resource

Created by
Success Tutoring
Last reviewed
1 October 2026
How it was made
Written by our team

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